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Commercial potential? The Avetts have it in spades, so don't be surprised if this disc blows up big. After building a grassroots following independently, the North Carolina trio signed to Rick Rubin's American label, and the man himself produced this, their fifth album. It's ready for primetime, as Rubin has softened their bluegrass/alt-country edge and given the sound a sonic sheen †such studio heavyweights as Benmont Tench and Lenny Castro contribute. Thankfully, the songwriting and vocal prowess of brothers Seth and Scott Avett remain intact, though some of the poppier material is misguided. "Kick Drum Heart," for instance, has...
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