News: Mya - Mya Gives Voice To Lifetime Breast Cancer Campaign

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Lifetime Television is ramping up a multiplatform breast cancer initiative that includes an exclusive partnership with iTunes, a tie-in with major-market radio and a PSA campaign enlisting notables from music, film, TV and sports. At the heart of Lifetime's 13th annual Stop Breast Cancer for Life public awareness and advocacy campaign is the Mya-sung original song "My Bra" -- slang in the breast cancer community for the word "friend." Commissioned as the campaign's first theme song, "My Bra" was penned by Kara DioGuardi (Christina Aguilera, Gwen Stefani) and songwriter/producer James Poyser (Common, Lauryn Hill). The song will be prominently featured in various...

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