News: John Legend - Legend Seeking Ad Savvy For New Album
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R&B singer John Legend is seeking non-traditional advertisers to power his upcoming as-yet-untitled album, slated for September. Legend recently previewed eight new songs for Billboard at New York's Legacy studios and reported he is meeting with several advertising firms to discuss new promotional strategies for his forthcoming LP. "I want to go beyond what the label machine always does and think of some cool ideas," said Legend, who declined to name the ad agencies he's meeting with. "Labels get into a creative rut. I want an ad firm that launches other products to use their knowledge to launch my music. It'd be...
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