News: Jermaine Dupri - Dupri To Lead TAG-Branded Record Label
Jermaine Dupri news, reviews, videos, photo gallery and free mp3 playlist.
Island Def Jam Music Group and Procter & Gamble's TAG brand are teaming for a joint-venture hip-hop label, which will be led by Island Urban president Jermaine Dupri. "My goal is to find artists that have longevity written all over their face," says Dupri, adding that TAG is expected to launch two artists per year during the course of the three-year deal. According to Dupri, Proctor & Gamble, which produces TAG body spray, approached Island via ACME Brand Content Company for the joint venture. P&G views the union as a great way to reach its pop culture-influenced teen demographic. The label launch...
Similar Articles:
