Ludacris News: Ludacris Signs On To Help Trojan Launch Magnum Campaign

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Since dropping Battle of the Sexes in March, Ludacris has been doing his part to raise awareness for certain public service campaigns -- including an HIV/AIDS awareness project and a promotional campaign for the 2010 Census.

Now, he's teaming with Trojan condoms to help launch their new Magnum Live Large Project. Luda will serve as their spokesman.

According to reports, the new pair-up will be Magnum's first full-fledged advertising campaign, which will consist of radio, web and print ads. Print ads are set to run in the May and June issues of Vibe, XXL and The Source magazines.

The campaign centers around...