Weekender News: AIF Launch New Initiative To ‘Twin’ Independent Festivals
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The Association of Independent Festivals has today launched a new initiative, AIF Twin Festivals: A Cultural Exchange, which partners the UK’s leading independent festivals with their counterparts abroad. Based on the twin towns concept, festivals will be paired with likeminded and similarly structured festivals from countries from around the world. Participating festivals will help promote their twin’s festival locally, be encouraged to take part in artist exchanges and talent discussions to help co-ordinate bookings of international artists and stimulate conversations with local music authorities for investment. As part of the initiative all festivals involved will be obliged to...
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